Jennifer M. Kimball
Transformational Marketing Leader Assistant Vice Provost, NC State University
Transformational Marketing Leader Assistant Vice Provost, NC State University
People-First Leadership Philosophy
Jennifer M. Kendall embodies the rare combination of strategic marketing mastery and authentic servant leadership. As Assistant Vice Provost for Marketing and Communications at North Carolina State University, she leads with heart while delivering measurable results. Her philosophy centers on building teams where "laughs come before deadlines, genuine connection fosters true innovation, and every individual feels seen, valued, and empowered to bring their whole, authentic self to our shared mission."
Higher Education Marketing Excellence
Currently overseeing marketing and communications for NC State's Digital Education, Continuing and Lifelong Education, and NC State Online divisions, Jennifer leads a dynamic team of 19 professionals. Her comprehensive approach encompasses strategic leadership, resource allocation, data-driven marketing plans, and cutting-edge digital strategies that drive enrollment growth and faculty adoption of innovative teaching technologies. Her seven-and-a-half-year journey at NC State showcases progressive leadership growth, from Marketing Manager to her current executive role. She has consistently delivered cross-functional leadership across integrated communications campaigns, strategic partnerships, and brand initiatives that strengthen institutional recognition and mission alignment.
Corporate Education & Growth Marketing Expertise
Jennifer's expertise extends beyond academia through transformative roles at leading education companies. As Senior Director of Marketing at ACT, she built a people-first marketing department leveraging 30+ professionals to achieve both revenue goals and organizational mission. Her key achievements included leading year-over-year revenue growth in a competitive market, reversing multi-year organic traffic decline through SEO excellence, and launching student outreach programs that generated 50,000 new leads annually. Her tenure as Marketing Director at Summer Discovery demonstrated her ability to drive substantial business impact, boosting company revenue by 20% year-over-year through innovative digital marketing strategies and groundbreaking partnerships with top universities that resulted in record enrollments.
Strategic Innovation & Data-Driven Results
Jennifer excels at translating complex educational value into compelling, audience-specific marketing journeys that resonate across diverse stakeholder groups. Her expertise in implementing cutting-edge marketing technologies, developing comprehensive SEO strategies, and orchestrating multi-channel campaigns consistently delivers measurable results while maintaining authentic brand narratives.
She champions a "fail fast and learn" mentality, fostering innovation through calculated risk-taking and continuous improvement. Her approach to budget management spans multimillion-dollar initiatives while ensuring strategic alignment with institutional missions and student success outcomes.
Professional Development & Industry Recognition
A University of North Carolina at Chapel Hill graduate with a degree in Journalism and Mass Communications, Jennifer maintains cutting-edge expertise through continuous professional development, including Google AI Essentials certification and Certified Digital Marketing Professional credentials. Her thought leadership in higher education marketing is evidenced through her active LinkedIn presence, where she regularly shares insights on AI integration, student well-being, and strategic resource allocation.
Advisory Council Impact
Jennifer brings to advisory roles an unparalleled understanding of both academic and corporate education landscapes. Her experience spans enrollment marketing, brand strategy, digital transformation, team leadership, and revenue generation across multiple educational sectors. She offers strategic insights that balance institutional integrity with market responsiveness, helping organizations navigate the complex intersection of mission-driven education and sustainable business growth. Her collaborative leadership style, combined with proven expertise in data-driven marketing and authentic relationship building, makes her an invaluable advisor for educational organizations seeking innovative approaches to student engagement and institutional advancement.
Jennifer M. Kendall doesn't just execute marketing strategies—she transforms educational brands through authentic leadership that honors both human connection and strategic excellence.
